Babacar Diop

Babacar Diop is in Internal Operations at The Dieng Group. He is a commercial director and business development strategist with over 13 years of experience driving growth, structuring strategic partnerships, and leading commercial operations across the fintech, telecom, business process outsourcing, and transport sectors in West Africa. His cross-sector career spans technology and innovation, telecom services, financial services, and mobility, positioning him as a versatile, results-driven commercial leader in emerging markets. He currently serves as Director of Commercial Development, Partnerships and Customer Experience at Nixacom, a technology and innovation studio in Dakar, where he acts as the company’s legal representative and primary point of contact with its partners. In this role, he identifies growth levers across projects, investments, and prospecting; negotiates and structures new commercial agreements and strategic partnerships; and leads the recruitment and upskilling of the commercial team in close collaboration with the company’s founders. In parallel, since 2023, he has worked as a part-time consultant and trainer in management, leadership, and customer experience at Upward, advising businesses and public institutions on commercial strategy, business development, and client relations, while designing and delivering training programs in negotiation, commercial leadership, and customer experience. Earlier, as Director of Accounts at My BPO in Rabat, Morocco, he developed and managed a portfolio of strategic accounts in the telecom sector, building account plans to drive growth and retention, identifying new commercial opportunities, and implementing anti-churn and retention strategies for the group. He also served as a business development and customer experience consultant at Yecsi, a ride-hailing company, where he benchmarked the market to identify growth opportunities, developed new commercial agreements, and set up a call center while training commercial teams, including partners and drivers. He gained further operational leadership experience as Stations and Traveler Information Coordinator at SETER SAS, coordinating around 300 operational staff and commercial stakeholders across train stations, and as Operations Manager and Customer Service Project Lead at Foundever, formerly Sitel Group Senegal, where he defined and led the commercial and financial strategy on a monthly budget of approximately €170,000 for ENGIE Gaz de France and scaled the Dakar project from 18 to 130 employees in six months. Earlier roles include Team Leader for upselling and retention at Intelcia on the SFR account, Team Manager for retention and commercial performance at Majorel, formerly Arvato Bertelsmann, on the Amazon.fr account, and Commercial Advisor at Rhesus SARL and Dakar for Transport and Supply. Across all roles, Babacar has built commercial structures from the ground up, negotiated high-value partnerships, and scaled teams while keeping a strong focus on customer experience and retention. He holds a Master of Management Sciences in Finance & Accounting and a university diploma and bachelor’s degree in Banking & Finance, both from IFACE / Université Cheikh Anta Diop in Dakar, and is the author of “Manager avec l’Ikigaï,” a management book published in June 2025 that explores leadership and purpose-driven management practice.